JACKIE CHAN - I AM ME [ALBUM DESIGN]
成龙 - I AM ME [专辑设计]
The album "I AM ME" is Jackie Chan's only musical work in nearly 20 years. The album consists of nine songs, each based on Jackie Chan's personal experiences and presented with heartfelt lyrics and melodies that strike a chord, offering a candid portrayal of his life. This album is acclaimed by listeners as an "immersive musical movie."
In terms of cover design, red is considered the most representative color of Chinese culture and is also a reflection of Jackie Chan's Chinese identity. The black silhouette represents different facets of "Jackie Chan" under various life roles, symbolizing his inner world. As an international superstar, he also has a humble identity. The silhouette on the back cover complements the front cover, creating a symmetrical distribution.
After unfolding the album, the two "characters" present a state of face-to-face communication. "Communicating with oneself" signifies confronting one's inner self, facing the most authentic self, which is the essence of the album.
In the inner image that appears after unfolding the outer packaging, the black borders appearing at the top and bottom symbolize the imminent screening of this "musical story movie," creating a cinematic atmosphere for the audience. The inclusion of a "commemorative ticket" inside the album, summarizing past achievements in both "song" and "film," once again aligns with the core design concept of the "musical movie."
The lyric booklet maintains the black and red color scheme, drawing inspiration from a film festival program. Each line of lyrics represents life insights distilled by Jackie Chan in different life roles, providing the audience with an immersive cinematic experience.
《I AM ME》这张专辑，是成龙大哥近20年唯一的音乐作品。整张唱片共有九首歌曲，每首歌都以成龙亲身经历的故事为蓝本，以直击人心的词曲真情实感，呈现出成龙的人生自白。这张专辑被听众誉为“身临其境的音乐电影”。
在封面设计方面，红色被视为最具代表性的中国文化颜色，也是成龙华人身份的体现。黑色剪影则代表不同人生角色下的“成龙”，并象征着他的内心世界。身为国际巨星，也有平凡的身份。封底的剪影与封面相呼应，两者呈对称分布。
专辑展开后，两个“角色”呈现一种面对面沟通的状态，“与自己沟通”代表着直面内心，直面最完整的自己，这正是专辑的核心所在。
在外包装展开之后的内侧画面中，上下出现的黑色遮幅象征着这部“音乐故事电影”即将开映，让听众们感受到一种观影氛围。
专辑内包含的“纪念票根”，浓缩其“歌”与“影”的过往成就，则再次呼应了“音乐电影”的设计核心。 歌词册延续黑红色调，以影展纪念册为灵感，每一句歌词都是成龙以不同人生角色凝练出的生活感悟，给予听众一种身临其境的观影体验。
